How Strong is Your Brand?
Are you a Mega-Brand, Super-Brand Up-and-Coming Brand or a Potential Brand? Find out now!
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Can you state your five most relevant and compelling brand attributes (adjectives that describe you)?
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Yes
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Have you identified and documented your short- and long-term goals?
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Yes
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Do you know what those around you would say is your greatest strength?
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Yes
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Are you clear about your greatest weakness – what could be holding you back from achieving your goals?
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Yes
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Do you know how your self-perceptions differ from the perceptions from those around you?
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Yes
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When people introduce you, do they all use the same words to describe you?
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Yes
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Can you clearly describe what differentiates you from your competitors or colleagues?
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Yes
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Do you have a brand positioning statement that describes: what you offer, for whom and how you are different?
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Yes
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Can you clearly describe your target audience – those people who need to know about you so that you can achieve your goals?
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Yes
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Do you have your own web site or home on the World Wide Web that showcases your success?
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Yes
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Have you published or e-published an article in the past three months?
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Yes
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Have you delivered a presentation to a group in the past three months?
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Yes
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Are you satisfied with your presentation skills?
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Yes
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Do you have your own newsletter or way of keeping in touch with your colleagues and target audience?
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Yes
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Do you have your own personal brand identity system (business cards, stationary, standard e-mail template, on-brand voice-mail message, etc.)
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Yes
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Do you mark every project with your personal brand (every meeting, report, etc.)?
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Yes
No
Do you have a strong professional network?
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Yes
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Do you communicate regularly with members of your network (e.g. sending e-mail, having phone conversations, etc.)?
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Yes
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Have you pro-actively done something valuable for a member of your network this week?
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Yes
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Is your personal appearance/style consistent with who you are and appropriate for your target audience?
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Yes
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Does your office/work environment communicate your brand – express what is unique about you?
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Yes
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Are your leisure activities consistent with your brand?
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Yes
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Do you hold a leadership role in a professional or philanthropic organization?
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Yes
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Do you belong to at least two social networking sites (i.e. LinkedIn, Facebook)?
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Yes
No
Do you regularly track the progress of your goals?
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Yes
No
Do you have a plan for increasing your visibility inside your organization (i.e. contribution to the corporate intranet, volunteering to deliver presentations, etc.)?
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Yes
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Do you have focus group of peers, managers or clients to provide brand feedback?
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Yes
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Do you regularly ask for feedback (at the end of a project, each quarter, etc.)?
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Yes
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Do you regularly google yourself and pro-actively manage your brand on the World Wide Web?
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Yes
No
Do you have a coach or mentor?
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Yes
No
Do you have an area of thought-leadership or specific point of view that you are known for?
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Yes
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Do you know the next step in the evolution of your brand (i.e. What you need to do next to increase your visibility among your target audience members)?
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Yes
No
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