How Strong is Your Brand?
Are you a Mega-Brand, Super-Brand Up-and-Coming Brand or a Potential Brand? Find out now!
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Can you state your five most relevant and compelling brand attributes (adjectives that describe you)?
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Yes
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Have you identified and documented your short- and long-term goals?
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Yes
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Do you know what those around you would say is your greatest strength?
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Yes
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Are you clear about your greatest weakness – what could be holding you back from achieving your goals?
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Yes
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Do you know how your self-perceptions differ from the perceptions from those around you?
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Yes
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When people introduce you, do they all use the same words to describe you?
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Yes
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Can you clearly describe what differentiates you from your competitors or colleagues?
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Yes
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Do you have a brand positioning statement that describes: what you offer, for whom and how you are different?
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Yes
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Can you clearly describe your target audience – those people who need to know about you so that you can achieve your goals?
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Yes
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Do you have your own web site to showcase your success?
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Yes
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Have you published or e-published an article in the past three months?
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Yes
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Have you delivered a presentation to a group in the past three months?
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Yes
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Are you satisfied with your presentation skills?
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Yes
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Do you have your own newsletter or way of keeping in touch with your colleagues and target audience?
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Yes
No
Do you have your own personal brand identity system (business cards, stationary, standard e-mail template, on-brand voice-mail message, etc.)
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Yes
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Do you mark every project with your personal brand (every meeting, report, etc.)?
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Yes
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Do you have a strong professional network?
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Yes
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Do you communicate regularly with members of your network (e.g. sending e-mail, having phone conversations, etc.)?
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Yes
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Have you pro-actively done something for a member of your network this week?
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Yes
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Does your personal appearance/style reflect who you are and is it appropriate for your target audience?
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Yes
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Does your office/work environment communicate your brand – express what is unique about you?
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Yes
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Are your leisure activities consistent with your brand?
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Yes
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Do you take a leadership role in a professional organization?
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Yes
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Do you take an active role in a philanthropic organization?
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Yes
No
Do you regularly track the progress of your goals?
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Yes
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Do you have metrics in place to measure your brand progress?
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Yes
No
Do you have focus group of peers, managers or clients to provide brand feedback?
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Yes
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Do you regularly ask for feedback (at the end of a project, each quarter, etc.)?
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Yes
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Do you have a standard feedback form that you use (for presentations, at project completion, etc.)
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Yes
No
Do you have a coach or mentor?
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Yes
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Do you have a brand evolution plan in place that will take you from where you are to where you aspire to be?
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Yes
No
Do you know the next step in the evolution of your brand?
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Yes
No
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