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Quiz - How Strong is Your Brand?

This quiz will help you understand the strength of your personal brand. Are you a potential brand or mega brand? Find out!


First name
Last name
Email address
1. Can you state your top-five brand attributes—the most relevant and compelling adjectives that describe you?
No Yes 
2. Have you identified and documented your short- and long-term career goals?
No Yes 
3. Are you clear about your greatest weakness—the thing that could be holding you back from achieving your goals?
No Yes 
4. Do you regularly eat well, exercise, and get enough sleep?
No Yes 
5. Do you know if/how the way you perceive yourself differs from the way others perceive you?
No Yes 
6. When people introduce you, do they all use similar words to describe you?
No Yes 
7. Do you know what those around you would identify as your single greatest strength?
No Yes 
8. Can you clearly describe what makes you unique and valuable—what differentiates you from your competitors or colleagues?
No Yes 
9. Do you have a "So what? Make me care! Do it fast!" brand positioning statement that quickly and succinctly describes: what you offer, to whom you offer it, how you are different, and what value/ROI your differentiation creates?
No Yes 
10. Can you clearly describe your target audience—those people who need to know about you so that you can achieve your goals?
No Yes 
11. Do you have a home on the web that showcases your success, such as your own website, blog, personal portal (e.g. about.me or flavors.me), etc?
No Yes 
12. Have you published or e-published an article in the past six months?
No Yes 
13. Have you delivered a presentation to a group (live or via webcast) in the past six months?
No Yes 
14. Do you use video as a communications tool?
No Yes 
15. Are you satisfied with your presentation skills?
No Yes 
16. Do you have your own personal brand identity system (font, color, images, etc.) that you apply to all of your career marketing communications (bio, resume, business cards, stationery, standard e-mail template, etc.)?
No Yes 
17. Do you infuse every project meeting, report, etc. with your personal brand—what you want to be known for?
No Yes 
18. Do you have a strong professional network?
No Yes 
19. Do you communicate regularly with members of your network (e.g. send e-mail, have phone conversations, connect via LinkedIn groups, etc.)?
No Yes 
20. Have you pro-actively done something valuable for a member of your network this week?
No Yes 
21. Is your personal appearance/style consistent with who you are? Is it appropriate for your target audience?
No Yes 
22. Does your office/work environment communicate your brand by expressing what is unique about you?
No Yes 
23. Do you hold a leadership role in a professional or philanthropic organization?
No Yes 
24. Do you have complete and updated profiles in at least two social networking sites (e.g. LinkedIn, Facebook, Twitter)?
No Yes 
25. Do you regularly track the progress of your goals?
No Yes 
26. Do you have a plan for increasing your visibility inside your organization (e.g. contribution to the corporate intranet, volunteering to deliver presentations, etc.)?
No Yes 
27. Do you have a trusted focus group of peers, managers, or clients to provide honest personal brand feedback?
No Yes 
28. Do you regularly ask for feedback at the end of a project, each quarter, etc?
No Yes 
29. Do you regularly google yourself and pro-actively manage your brand on the web?
No Yes 
30. Do you have a coach or mentor?
No Yes 
31. Do you have an area of thought-leadership or a specific point of view for which you are known?
No Yes 
32. Do you document your successes and regularly update your career marketing materials (bio, online profiles, etc.)?
No Yes 

 
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