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How Strong is Your Brand?

Are you a Mega-Brand, Super-Brand Up-and-Coming Brand or a Potential Brand? Find out now!
First name
Last name
Email address
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Can you state your five most relevant and compelling brand attributes (adjectives that describe you)?
AnswerYes No 
Have you identified and documented your short- and long-term goals?
AnswerYes No 
Do you know what those around you would say is your greatest strength?
AnswerYes No 
Are you clear about your greatest weakness – what could be holding you back from achieving your goals?
AnswerYes No 
Do you know how your self-perceptions differ from the perceptions from those around you?
AnswerYes No 
When people introduce you, do they all use the same words to describe you?
AnswerYes No 
Can you clearly describe what differentiates you from your competitors or colleagues?
AnswerYes No 
Do you have a brand positioning statement that describes: what you offer, for whom and how you are different?
AnswerYes No 
Can you clearly describe your target audience – those people who need to know about you so that you can achieve your goals?
AnswerYes No 
Do you have your own web site or home on the World Wide Web that showcases your success?
AnswerYes No 
Have you published or e-published an article in the past three months?
AnswerYes No 
Have you delivered a presentation to a group in the past three months?
AnswerYes No 
Are you satisfied with your presentation skills?
AnswerYes No 
Do you have your own newsletter or way of keeping in touch with your colleagues and target audience?
Answer Yes No 
Do you have your own personal brand identity system (business cards, stationary, standard e-mail template, on-brand voice-mail message, etc.)
AnswerYes No 
Do you mark every project with your personal brand (every meeting, report, etc.)?
AnswerYes No 
Do you have a strong professional network?
AnswerYes No 
Do you communicate regularly with members of your network (e.g. sending e-mail, having phone conversations, etc.)?
AnswerYes No 
Have you pro-actively done something valuable for a member of your network this week?
AnswerYes No 
Is your personal appearance/style consistent with who you are and appropriate for your target audience?
Answer Yes No 
Does your office/work environment communicate your brand – express what is unique about you?
AnswerYes No 
Are your leisure activities consistent with your brand?
AnswerYes No 
Do you hold a leadership role in a professional or philanthropic organization?
AnswerYes No 
Do you belong to at least two social networking sites (i.e. LinkedIn, Facebook)?
AnswerYes No 
Do you regularly track the progress of your goals?
Answer Yes No 
Do you have a plan for increasing your visibility inside your organization (i.e. contribution to the corporate intranet, volunteering to deliver presentations, etc.)?
Answer Yes No 
Do you have focus group of peers, managers or clients to provide brand feedback?
Answer Yes No 
Do you regularly ask for feedback (at the end of a project, each quarter, etc.)?
Answer Yes No 
Do you regularly google yourself and pro-actively manage your brand on the World Wide Web?
Answer Yes No 
Do you have a coach or mentor?
Answer Yes No 
Do you have an area of thought-leadership or specific point of view that you are known for?
Answer Yes No 
Do you know the next step in the evolution of your brand (i.e. What you need to do next to increase your visibility among your target audience members)?
Answer Yes No 

 
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