Personal branding is the future of career management. With Reach, the future is now!
The Reach Personal Branding methodology is a comprehensive, three-step process for uncovering, communicating and nurturing your personal brand. It is the result of 20 years of corporate branding expertise applied to the new world of work and the current challenges faced by entrepreneurs, small business owners, executives, professionals and job-seekers. Developed by William Arruda, the personal branding guru, and proven with thousands of clients and participants, this methodology is the future of career management and is essential to expanding professional and personal success.
At the request of participants in our seminars and workshops. we have decided to certify career counselors, HR executives, etc. in using the Reach methodology. Now, with over 100 certified strategists, our goal is to support highly successful professionals increase their success by providing the highest level of training and tools throughout the certification process. This will ensure that strategists are fully trained and comfortable with the Reach personal branding methodology while ensuring that the high-quality brand image that Reach has worked to obtain continues to grow through association with like-minded coaches and career professionals.
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"I am a big fan of the Reach personal branding process. I gained a lot of personal insight and have a much greater focus for my business after having gone through the process. Working with William on my personal brand has given me all the tools I need to ensure that my business is a success while simultaneously ensuring that I enjoy every minute of it!" Samantha Collins, Founder and Managing Director, Aspire Coaching and Training and samanthacollins.com and one of the UK's Top Ten Coaches
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The Certification Program Details:
This program was designed for coaches, career counselors, executive recruiters, HR executives and outplacement experts to give them the newest tools and latest thinking in career success so that they can provide highly differentiated and effective career management offerings to their clients.
The Reach personal branding certification program gives you all the tools you need to build your practice and expand your success. You benefit in two ways:
- You augment your current offerings with comprehensive personal branding services. This enables you to provide greater support to existing clients while increasing your client base. For career coaches and any professional working with executives or entrepreneurs on career issues, this is a must have. And once certified, you benefit from Reach's extensive marketing efforts.
- You learn how to apply the principles of personal branding to your own practice so that you stand out among the ever-increasing number of coaches and career management professionals. This enables you differentiate your practice and greatly expand your success.
This is the leading personal branding certification program using a structured methodology developed by branding experts and proven with executives, entrepreneurs and coaches. > meet some of the Reach-certified Strategists
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"Thank you for the opportunity of being amongst the first to experience and complete the Reach Personal Branding Certification. Your commitment to our complete satisfaction and understanding made this a fantastic experience. From my first exposure to your brand to the last, you have been genuine, passionate and committed with a focus on the greater picture. Taking the plunge with a coach several thousand miles away did not seem as crazy as many would think and you have repaid my faith and intuition back 100 times!" /Paul Copcutt, Reach Certified Personal Brand Strategist
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This Program Includes:
Training and Tools: A comprehensive set of tools to make you a personal branding expert so that you can support your clients in achieving career success. These tools include:
- 10 hours of interactive tele-class training with a limited number of participants (download the syllabus below)
- Unlimited use with individual clients*
- The Personal Branding Guide for Brand Strategists
- Career Distinction: Stand Out by Building Your Brand (published by Wiley - client guide that comes with the 360Reach assessment)
- Testimonials of people who have been through the Reach process
- Free use of 360°Reach, the web based tool for obtaining external brand feedback
360°Reach Assessment Certification- Articles and other resources about personal branding
- 30% off regular pricing for personal branding coaching from Reach to support your efforts
- Lifetime membership in the
Reach Branding Club- Membership in the Personal Brand Discussion Group
- Invitations to regular mentoring sessions
Practice Building: Benefit from all Reach marketing efforts. Reach has built a reputation as the global leader in personal branding. With our consistent media attention and high volume web traffic, we can drive business for you. Our site is the highest ranked personal branding website by Alexa. See for yourself.
The practice building component of this certification program includes:
- Mention in reachBEYOND!, the reach personal branding newsletter (subscription base 45,000 and growing)
- Affiliate program membership to build passive revenue by adapting and re-selling
Reach Branding Club e-learning programs- Discounted e-books, books (to sell to your clients)
360°Reach registrations for your clients at 75% off- Referrals Program (referrals from Reach to you)
- 20% payback for referrals to Reach (for clients you refer to Reach)
- Reach Brand Strategist Certification Logos to use on your web site and on marketing materials
- Benefit from Reach marketing activities that will drive traffic to reachcc.com (featuring your listing):
- Web sites (reachcc.com, reachbrandingclub.com and careerdistinction.com)
- Teleseminars (approximately 15 per year)
- Workshops
- Keynotes and Speaking gigs (approximately 60 per year)
- Article publication (over 100 publications in print and on the web each year)
- e-zines delivered twice each month
- pay per click keyword searches that drive traffic to our sites
- print advertising
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"Wow! Just three months after completing the program and I have TWENTY ONE new clients. THANK YOU!" /Kirsten Dixson, Reach Certified Personal Brand Strategist
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*Not for use with groups, at events, seminars, teleclasses, web-based training or other forms of training. This certification is for use with individual clients only. You will have the opportunity to upgrade your certification and receive a seminar-in-a-box for use with groups. For more information, email kirsten@reachbrandingclubcom. In addition, this is a per-person certification. If you would like to certify a number of people or your entire organization, please contact Kirsten Dixson, our Learning Programs Director (kirsten@reachbrandingclub.com or +1 603 580 2208) for group pricing.
Upcoming Certification Program Schedule:
September 2008 - (11 Thursdays at 11 am Eastern Time, September 25 - December 4 with two weeks off incl. Thanksgiving week) - Open - Early Bird Pricing Applies!
1. Introduction and Expectations - 25-September
2. Introspection (VPs, Goals, Strengths) - 2-October
3. 360Reach - 9-October
4. Target Audience, Differentiation, and Intro to PBS - 16-October
5. PBS Review, Express Intro - 23-October
6. Week off to watch Modules (on communications and online branding) and work on Communications Plan - 30-October
7. Discuss Communications Plan - 6-November
8. Exude Overview - 13-November
9. Developing Your Offerings/Packaging/Reach Resources - 20-November
10. Week off for Thanksgiving Holiday - 27-November
11. Exude Review, Summary & Next Steps - 4-December
November 2008 - (12 Tuesdays at 11 am Eastern Time, November 18 - Feburary 3 with three weeks off) - Open - Early Bird Pricing Applies!
1. Introduction and Expectations - 18-November
2. Introspection (VPs, Goals, Strengths) - 25-November
3. Week off to do 360Reach analysis - 2-December
4. 360Reach - 9-December
5. Target Audience, Differentiation, and Intro to PBS - 16-December
6-7. Two Weeks off for holidays and drafting personal brand statement and brand bio. - 23-December and 30-December
8. PBS Review, Express Intro - 6-January
9. Discuss Communications Plan - 13-January
10. Exude Overview - 20-January
11. Developing Your Offerings/Packaging/Reach Resources - 27-January
12. Exude Review, Summary & Next Steps - 3-February
Each call runs for 60-75 minutes. We ask that you miss no more than three live sessions during the program and listen to recordings of calls that you do not attend. If you are interested in registering but none of the programs work with your schedule, please let Kirsten know.
Register now:
Please indicate the program for which you are registering in the Comments field of the order form.
One Payment of $2300.00 US
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Four Payments of $575 US (subsequent three payments will automatically charge to same credit card every thirty days after initial payment).
Contact Kirsten Dixson, Partner, Learning Programs Director (kirsten@reachbrandingclub.com or +1 212 537 9120) with questions.
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"I want to thank you for the way my business has evolved since working with you. It has truly been a catalyst for the interesting things I’m involved in. I don’t spend any money on marketing anymore, but I have as many on-brand clients as I can handle. I have an almost perfect close rate with my target clients. You probably aren't aware of the positive impacts your training has had – the waves rippling out from your creative work with personal branding . I credit [your program] with incubating my latent interests and helping me realize them. I want you to know what a difference you have made to the direction of my business, my success, my fulfillment and my ongoing excitement about new directions." /Jean Cummings, Reach Certified Personal Brand Strategist
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The Reach Personal Branding Certification Program is experiencing great success! Many professional coaches and career management consultants are discovering this distinctive methodology to uncover their unique promise of value - differentiating themselves to build strong businesses and enhancing their current client offerings with comprehensive personal branding services.
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"The Reach Certification program exceeded my expectations. I have become so focused and clear about the difference I am here to make and how to go about it. Working with William has given me the confidence and tools to step into my true power." /Justie Arian, Reach Certified Personal Brand Strategist
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> Not quite ready to invest in the full program? Get started with the 360Reach Personal Brand Assessment Certification
> Learn about all the certification programs for coaches at CertifiedCareerCoaches.com