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How Well Do You Know Brand Associations?

Brands often connect with other well-known brands to augment or reinforce their brand attributes. These associations often strengthen the value of the brand in the minds of the consumer. We can use these same concepts as we partner with others to fortify our personal brands. This quiz tests your awareness of key brand affiliations and partnerships. For each of the well-known brands below, identify the correct brand association(s) from the list of options. Your results will be emailed to the address you provide below.
First name
Last name
Email address
W Hotels
AnswerAveda Moulton Brown Bliss Spa Suave 
McDonalds
AnswerHBO Disney CNN Hertz 
K-Mart
AnswerMartha Stewart Joe Boxer Both of Martha and Joe Neither Martha nor Joe 
United Airlines
AnswerDunkin Donuts Starbucks Maxwell House Tetley 
Ritz Carlton
AnswerMercedes Ford Jaguar Renault 
Gilette
AnswerMaxfield Parish Magic Johnson Tim Henman Andre Agassi 
Nespresso
AnswerGeorge Clooney Tom Ford Kevin Costner Matt Damon 
H&M
AnswerIsaac Mizrahi Calvin Klein Christian Dior Karl Lagerfeld 
Target
AnswerMartha Stewart Philippe Starck Isaac Mizrahi Donald Trump 
British Airways
AnswerMoulton Brown Body Shop Jo Malone Aveda 
Ford Explorer
AnswerEddie Bauer Banana Republic Gap Hugo Boss 
Cathay Pacific
AnswerMoulton Brown Elemis Avon Origins 
Lincoln
AnswerBulgari Jean Nate Tiffany Cartier 
Tiffany
AnswerElsa Peretti Frank Gehry Paloma Picasso All above 
Alessi
AnswerPhilippe Starck Tom Ford George Bush Madonna 

 
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