Within Reach
Founder's Note
Stand Out – Personal Branding WorkshopsFeature Articles
Ten Ways to Increase the Visibility of Your Personal BrandBend. Stretch. REACH.
Summer Health Tips for Busy and Sometimes Vacationing Executives
Within Reach
Founder's Note
In the last issue of reachBeyond!, we provided tools and tips related to the first critical step in building and nurturing a winning personal brand - Self Discovery. That was the 'See' part of See and Be Seen.
Once you have a clear understanding of who you are - your unique promise of value - you can work on a plan to make it visible – to 'Be Seen.' So in this month's newsletter we have included some ways you can make your personal brand clearly and consistently visible to your target audience.
And we haven't forgotten that it is vacation season. 'Be Seen' takes on another meaning when you are thinking about the beach. So you will find some health tips to help you stay in shape while enjoying some much deserved time off from work.
Enjoy this issue of reachBEYOND! and as always, thanks for your interest, input and support.
Best.
William Arruda
williamarruda@reachcc.com
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Creation is a better means of self-expression than possession; it is through creating, not possessing, that life is revealed. / Vida D. Scudder
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STAND OUT - Personal Branding Workshops
This interactive, hands-on workshop will assist you to understand, build, and communicate the unique Brand that is YOU. You will learn how to Stand Out and expand your professional success.
There are just a few places remaining for the 29 June session in London, Register NOW!
Learn more about the workshop that will transform you into a winning brand.
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Art is the desire of a man to express himself, to record the reactions of his personality to the world he lives in. /Amy Lowell
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Feature Article
Ten Ways to Increase the Visibility of Your Personal Brand
Your personal Brand is your promise of value. It separates you from your peers, your colleagues, and your competitors. And it allows you to expand your success. Personal Branding is not about building a special image for the outside world; it is about understanding what is truly unique about you - your strengths, skills, values and passions - and using that to differentiate yourself and guide your career decisions. Achieving your professional goals requires understanding, nurturing, and, of course, communicating your unique personal Brand. Here are ten areas to help you increase the visibility of your Brand.
> read the entire article
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Good Communication is as stimulating as black coffee - and just as hard to sleep after. /Anne Morrow Lindbergh
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Bend. Stretch. REACH.
Health Tips for Busy Executives (Excerpts from the upcoming book: Health Without the Health Club by Suzanne Tanner Meisel and William Arruda)
Successfully balancing health and a busy work schedule is a challenge. So we have provided here a few tips for increasing your health bottom line while reducing your bottom's line. The idea here is to make your business day more healthful without adding the stress and complications of diets and health clubs. These tips should be easy to add to your daily life and will contribute to your overall health and well-being.
In this issue: Summer Health Tips for Busy and Sometimes Vacationing Executives
> read the entire article
About the authors:
Suzanne Tanner Meisel is the founder of Beauchapeaupro, a musical production company located in Los Angeles. A graduate of Harvard University, Suzanne is a writer, poet, lyricist and composer and is currently producing an original musical. She can be reached at suzannetanner@aol.com.
William Arruda is the founder of REACH, a consulting and coaching company that helps individuals and organizations reach their full potential. William has a Master's Degree in Education and is a member of the International Coach Federation. He is an evangelist for good health and speaks on the topic every chance he gets.
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Anyone can revolt. It is more difficult silently to obey our own inner promptings, and to spend our lives finding sincere and fitting means of expression for our temperament and our gifts. /Georges Rouault
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© 2002. Reach Communications Consulting, Inc. All rights reserved. All articles unless otherwise noted were written by William Arruda and are property of Reach. All other articles are owned by their respective authors and were reprinted with permission.