August 2008
What’s Inside:
- Founder’s Note
- Update on Certification
Founder’s Note
I can’t believe summer is almost over. It seems to be shorter and shorter every year. I spent a lot of this summer working on the new version of 360Reach which we will preview for you soon – and you are going to like the new features – A LOT!
I also made some time this summer to connect with people who are doing things that relate to the personal branding work we are doing for companies. As many of you know, most of Reach’s clients are major corporations who understand that to get the BEST from their employees they need to help them build their personal brands in support of the corporate brand. I am starting to see that there are two types of companies out there. Those who say their employees are their greatest assets and those who believe it and demonstrate it with everything they do.
One fascinating woman I met during my summer networking is Catharine Fennel. She is doing incredible work to showcase companies that actually ‘walk their talk.’ And here’s an opportunity for you to share what your employer is doing. You can nominate your employer for a Walk the Talk award by filling out their survey (you must do this by 19 Sept). You can learn more here.
I am thrilled about the work that Catharine is doing. One of the benefits of having a strong brand is being in control of your career – and that means being able to choose your employer. Catharine and her team’s work is helping to make truly open and authentic companies more visible.
As always, thanks for your ideas, support and comments.
Best.
William
What have you done for YOUR brand today?
Update on Certification
Now that personal branding has become a part of the career’s industry vernacular and companies are understanding the value of helping their employees build authentic and powerful personal brands, our certifications programs are filling up fast! Here’s an advance look at the fall certification schedule. You can address any questions to Kirsten Dixson at 1.212.537.9120 and press 3.
Personal Branding Certification (which includes 360Reach certification)
September 2008 - (11 Thursdays at 11 am Eastern Time, September 25 - December 4 with two weeks off incl. Thanksgiving week) - Open - Early Bird Pricing Applies!
- Introduction and Expectations - 25-September
- Introspection (VPs, Goals, Strengths) - 2-October
- 360Reach - 9-October
- Target Audience, Differentiation, and Intro to PBS - 16-October
- PBS Review, Express Intro - 23-October
- Week off to watch Modules (on communications and online branding) and work on Communications Plan - 30-October
- Discuss Communications Plan - 6-November
- Exude Overview - 13-November
- Developing Your Offerings/Packaging/Reach Resources - 20-November
- Week off for Thanksgiving Holiday - 27-November
- Exude Review, Summary & Next Steps - 4-December
November 2008 - (12 Tuesdays at 11 am Eastern Time, November 18 - Feburary 3 with three weeks off) - Open - Early Bird Pricing Applies!
1. Introduction and Expectations - 18-November
2. Introspection (VPs, Goals, Strengths) - 25-November
3. Week off to do 360Reach analysis - 2-December
4. 360Reach - 9-December
5. Target Audience, Differentiation, and Intro to PBS - 16-December
6 & 7. Two Weeks off for holidays and drafting personal brand statement and brand bio. - 23-December and 30-December
8. PBS Review, Express Intro - 6-January
9. Discuss Communications Plan - 13-January
10. Exude Overview - 20-January
11. Developing Your Offerings/Packaging/Reach Resources - 27-January
12. Exude Review, Summary & Next Steps - 3-February
Each call runs for 60-75 minutes. We ask that you miss no more than three live sessions during the program and listen to recordings of calls that you do not attend. If you are interested in registering but none of the programs work with your schedule, please let Kirsten know.
Register now:
Please indicate the program for which you are registering (September or November) in the Comments field of the order form.
One Payment of $2300.00 US – Register here
-or-
Four Payments of $575 US (subsequent three payments will automatically charge to same credit card every thirty days after initial payment). Register here
Contact Kirsten (kirsten@reachbrandingclub.com or +1. 212.537.9120) if you have any questions.
Online ID Certification
5 Thursdays - September 25 through October 23, 2008 from 1:00 to 2:15 PM Eastern Time
All calls will be recorded. Weeks 2, 3 and 4 are conducted via webinar, so you will need access to a computer and a telephone for those sessions.
PLEASE NOTE: that this will be the last program for 2008.
Kirsten Dixson and William Arruda co-facilitate this program, and you can get the details about what is included here