Reach - Personal Branding - William Arruda - Miscellany

Within Reach - All that's new and exciting at Reach.
Founder's Note
The Reach Stand Out Tour...coming to a city near you.
Reach Your Potential - Thoughts and ideas to assist you in building and nurturing a winning personal Brand.
10 C's of a Successful Personal Brand
Reach Your Target - Tools to help build strong organizations.
TEAM: Together Everyone Achieves More
Reach Your Audience - How to turn presentations into performances and benefit from effective communication.
Overcoming Stage Fright
Bend. Stretch. Reach. - Health Tips For the Busy Executive.
The Commute - How to turn your trip to and from work into a mini dose of health.
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Within Reach

Founder's Note:
This is the first issue of reachBEYOND. It also happens to arrive in the first month of the new year. A time when we are reflecting on the past and thinking about our goals for 2002. This issue is packed with ideas for the new year and tools that will assist you in expanding your success.

The last several months have been mind altering. We start a new year with a different view of the world, of our organizations and of ourselves. Hopefully, we have a greater clarity, focus and renewed sense of purpose.

Best wishes for a happy, peaceful and successful 2002.

William Arruda

p.s. I would be thrilled to hear your comments and ideas on how we can make reachBEYOND more valuable to you. Please e-mail your thoughts to:williamarruda@reachcc.com.
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What's New at Reach

Stand Out - the Reach Personal Branding Workshop...coming to a city near you.

Stand Out is a one-day, hands-on workshop designed to give you all the tools you need to build your personal Brand and build on your professional success. We are planning events in the following cities:
San Francisco
London
New York
Boston
Los Angeles
Paris

We are just in the preliminary stages of planning the events, but we will have more details soon. Check out www.reachcc.com for regular updates.
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You are a product of your environment. So choose the environment that will best develop you toward your objective. Analyze your life in terms of its environment. Are the things around you helping you toward success - or are they holding you back. /Clement Stone

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Reach Your Potential

The Ten C's of Personal Branding

There are certain characteristics that are components of all successful personal Brands. These characteristics can all be described with words that begin with the letter C. Words like clarity, consistency and constancy. Does your personal Brand pass the 10 C test?

> read the entire article

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"To be healthy, wealthy, happy and successful in any and all areas of your life you need to be aware that you need to think healthy, wealthy, happy and successful thoughts twenty four hours a day and cancel all negative, destructive, fearful and unhappy thoughts. These two types of thought cannot coexist if you want to share in the abundance that surrounds us all. /Sidney Madwed"

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Reach Your Target

TEAM: Together Everyone Achieves More by Rebecca Castleton- ENFJ

What is your concept of a successful team? Have you ever worked on a great team and had that feeling of synergy? Have you worked on a lousy team and had your energy drained on a regular basis? Do some of your current team members drive you crazy because you simply cannot understand why they do things the way they do them? As a manager, do you notice that productivity goes way down when the team is in conflict or simply not communicating? And how rewarding it is to everyone when the team works well together? And what about including the "F" word - Fun! Yes, it's possible!

Rebecca Castleton provides some insight into building and nurturing effective teams through the use of the Myers-Briggs Type Indicator (MBTI). MBTI is a self-report instrument (a self test) that establishes individual preferences and enables managers to create effective, successful teams where individuals are able to provide the greatest contribution while yielding personal satisfaction.

> read the entire article

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"Success means doing the best we can with what we have. Success is the doing, not the getting; in the trying, not the triumph. Success is a personal standard, reaching for the highest that is in us, becoming all that we can be. If we do our best, we are a success. Success is the maximum utilization of the ability that you have." / Zig Ziglar

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Reach Your Audience

Overcoming Stage Fright

Public speaking is a great way to express your personal Brand to your target audience. Yet, people rank fear of public speaking above the fear of death. So, if stage fright has been keeping you from using public speaking to express your Brand, use these ten tips to be more comfortable in front of a crowd.

> read the entire article

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"Success, in a generally accepted sense of the term, means the opportunity to experience and to realize to the maximum the forces that are within us." /David Sarnoff

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Bend. Stretch. Reach.

Health Tips for Busy Executives (Excerpts from the upcoming book: Health Without the Health Club by Suzanne Tanner Meisel and William Arruda)

Successfully balancing health and a busy work schedule is a challenge. Many of us have made new years resolutions to improve our health. Yet just a few weeks into the new year, we are already struggling with finding the time to do so. So we have provided here a few tips for increasing your health bottom line while reducing your bottom's line.

The idea here is to make your business day more healthful without adding the stress and complication of diets and health clubs. These tips should be easy to add to your daily life and will contribute to your overall health and well-being.

In this issue: THE COMMUTE. How to turn your trip to and from work into a mini dose of health.

> read the entire article

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