Enabling You to Achieve Success
without Compromising Your Values
A personal brand isn’t so much decided on by an individual as it’s determined by those who come into contact with us and how they interpret our actions. It’s found deep inside of each of us. Many people have been suppressing their true brand and true selves for a long time. So much so that they need help to bring it out.
Winnie Anderson believes that individuals experience the most discomfort and unhappiness when, over time, we perform in a way that is not in sync with our values and beliefs. She’s made it her life’s work to help people find success by embracing their values and creating a life that’s consistent with them. Her coaching is unique because she works with professionals who have come to realize that they have been suppressing and sacrificing the spiritual aspect of who they are in order to be successful. Winnie doesn’t believe your Sunday-self is separate from your Monday to Friday-self and she’ll work with you to help you connect them.
Winnie’s 20+ year career as a human resources professional spans employment in a range of industries including retail, manufacturing, business services, gaming, and nonprofit. As a consultant she’s worked with independent professionals, owners and executives of service delivery firms, as well as government agencies. A natural teacher, who has taught in both the scholastic and corporate classrooms, Winnie has been a trainer and coach, either formally or informally, no matter what her job title or project focus.
Winnie’s education and training includes:
- A Master’s degree in Human Resources
- A Bachelor’s degree in Education
- 21 additional graduate level credits in psychology and counseling
In addition to her certification as a Reach Personal Branding Strategist, Winnie holds the following certificates:
- Senior Professional in Human Resources (SPHR) through the Society for Human Resources Management
- Certified Employment Interview Professional (CEIP) through the Professional Association of Resume Writers / Career Coaches
- State of New Jersey Teacher Certification in General Business
- State of New Jersey Certification in Student Personnel Services
She’s currently pursuing Christian Coach training and certification through the Institute for Life Coach Training.
Ideal Clients
Winnie's ideal clients are professional women at mid-career who have experienced success but have come to realize they’re unhappy and feel they have been sacrificing too much of themselves and their values. She also works with women who are independent professionals looking to take their business to the next level of success but aren’t willing to sacrifice their values in the process.
Winnie’s clients benefit from her passion for learning and she regularly shares resources and information that people need which saves her clients time, energy, and money. Her favorite part of the Reach Personal Branding process is the Extract Phase and helping clients connect – sometimes re-connect – their spiritual / philosophical beliefs and values with their professional lives, enabling them to be an example of their true personal brand.
Clients and colleagues have identified her brand attributes as:
- Credible
- Genuine
- Ethical / Honest
- Friendly
- Funny
- Intelligent
Comments that illustrate her strengths include: “She shows a real passion for what she does,” and “She knows her stuff and can teach it to others.”
Visit Winnie’s blog or website to learn more.