December 2007
What’s Inside:
- Founders Note
- Certification Update
- Brand Attributes Quiz – Are you generous?
- In Case You Missed It
Founder's Note
I was writing my end-of-year email to the Reach-certified strategists, recounting all that we accomplished this year, and was truly amazed at what we were able to do. Here are some highlights from the list I sent to our strategists. In 2007, we:
- released Career Distinction – with a list of strategists in the book. The book has been a careers bestseller since release.
- launched Online ID Certification – to a first group of over 50 people. This is the first certification program of its kind.
- incorporated 360Reach certification into the personal branding certification program at no additional cost.
- added 50 personal branding strategists – now there are over 200 amazing professionals in 21 countries around the globe!
- were in awe as about a dozen Reach strategists came together to design and launch the biggest event ever focused on personal branding – Brand You World. It was by all accounts a huge success!
- launched 360Reach Francais – the first foreign language version of 360Reach, further communicating our ‘global’ brand attribute.
- signed deals in France to license the personal branding certification program.
- launched the Online ID calculator which has now been used by more than 30,000 people – www.careerdistinction.com/onlineid
- released the Manifesto – Building Your Brand in Bits and Bytes - at www.changethis.com
When I took a look at the complete list of Reach-certified strategists, something stood out. Where’s Australia? We have strategists in the Americas, Europe, Africa and all throughout Asia, but not one strategist in Australia. Moreover, I have not had one speaking gig in Australia. What’s up with Down Under? It just doesn’t make any sense. Aren’t Australians interested in branding themselves? Aren’t there innovative career coaches and HR execs who want to use the power of personal branding to differentiate their offerings?
After noting this glaring hole in our global reach (double entendre intended), I made one of my goals for 2008 to have TEN Reach-certified strategist in the land of kangaroos and vegemite. And I make this offer:
We will give the first person from Australia to be certified in the Reach personal branding methodology 50% off certification. So if you hail from Sidney or Perth, Brisbane or Melbourne and you want to be the first in your country to be certified, send me an email. And if you have friends Down Under, tell them about this offer!
As the year comes to the close, I hope you will have time to reflect on the greatness you achieved in 2007 and think about how you want to make your mark in 2008. I wish you all the best this holiday season and for the coming year!
Best
William
What have you doen for YOUR brand today?
Update on Certification from Kirsten
We have set the schedule for the Reach Personal Branding Certification Program in 2008.
Start the new year off right by joining our January 2008 program. See complete schedule below.
We will also have programs commencing in March, May, September and November. You can join in December and choose the program that works for you. The dates for these programs will be posted here.
Here are eight compelling reasons to join a 2008 Reach Personal Branding Certification Program in December 2007:
- Lock in the 2007 rate and save $300. Take advantage of early-bird pricing now:
Three monthly payments of US$797
- OR -
One payment of US$1997 - Invest now and get a tax write off for 2007.
- Gain the foundation to make 2008 your best year yet.
- Get clearer on your own personal brand.
- Differentiate your business from your competitors.
- Provide your clients with the leading personal branding methodology
to accelerate their success. - Also become certified to deliver the 360Reach personal brand
assessment at no extra charge. - Become part of the Stratosphere - a global community of
high-powered consultants and HR professionals.
JANUARY PROGRAM - WEDNESDAYS AT 11 AM EASTERN TIME
1. Introduction and Expectations - 9-Jan
2. Introspection (VPs, Goals, Strengths) - 16-Jan
3. Week off to do 360Reach modules and analysis with buddy coaching - -23-Jan
4. 360Reach - 30-Jan
5. Target Audience, Differentiation, and Intro to PBS - 6-Feb
6. Week off to work on PBS and Brand Bio - 13-Feb
7. PBS Review, Express Intro - 20-Feb
8. Week off to watch Modules (on communications and online branding) and
work on Communications Plan - 27-Feb
9. Discuss Communications Plan - 5-Mar
10. Exude Overview - 12-Mar
11. Developing Your Offerings/Packaging/Reach Resources - 19-Mar
12. Exude Review, Summary & Next Steps - 26-Mar
You also get recordings of these bonus teleseminars:
- Coaching Entrepreneurs
- Coaching Career Managers
- Coaching in the Enterprise
Brand Attributes Quiz
Since it is the season of giving, we thought you might want to know if ‘generous’ is one of your personal brand attributes. > find out here
In Case You Missed It
Check out William's Personal Branding Quick Tip from last month to learn how to easily increase your volume of Google results.