REACH Logo      
       
   

Toolbox
>Print this page
>Call me
>Chat with Reach using AIM
  


Find the Reach-Certified Personal Branding Strategist who is right for you.


TOPIC:
-->
Related Links
>reachBEYOND ... February 2002
>reachBEYOND ... January 2002


Personal Branding
    1-2-3 Success!

for Organizations
    Execs, Employees, Sales Reps, Women & Companies

for Individuals
    Consultants, Coaches, Professionals and University Students

Certification
    360°Reach, Personal Branding, Meet our Strategists

Clients
    Corporate and Individual

Products
    Career Assessments, books, on-line learning

William Arruda
    the Personal Branding Guru

  
Search this site
   Privacy | Legal
Home Resources About Reach
reachBEYOND ... March 2002

This Issue's Theme: Effective Communication. Inside, you will find:


    • Within Reach
      Founder's Note
    • Feature Articles
      First Impressions Last by Janet Jordan
      Being Heard in the Age of e-Mail
    • Bend. Stretch. REACH.
      Health Tips for the Busy Executives - Linking Communication and Good Health
 
Within Reach
Founder's Note

Firstly, I would like to apologize for the blank mails that you received from reachBEYOND. We were testing some new features that will soon enhance reachcc.com and got a little carried away. But these blank mails give us a great opportunity to introduce the topic of the March Newsletter: Effective Communication. And although these mails were not great examples of effective communication, your responses, which alerted us to the problem, were incredibly clear, effective and appreciated. And we were delighted to receive so many of them. It confirmed for us that our readership truly is reading reachBEYOND.

Effective communication is critical to all aspects of our lives – personal and professional. It is the most visible way we express our personal Brands. And we seem to be doing a lot of it. According to a survey in Management Review, executives and professionals spend an average of 94% of their time each day communicating. And since communicating makes up so much of our day, improving our effectiveness even a little will have a major impact on our success. So in this month's newsletter, we provide guidance on how to increase the effectiveness of your e-mail communications and your presentations.

You will notice that we have already made some changes to this month's newsletter in response to your comments and we will continue to refine the format and provide content that is consistent with your needs. In the new format of reachBEYOND, you will find feature articles and health tips related to the current theme along with some relevant and thought-provoking quotes. In response to your input, we will soon be augmenting this shorter newsletter with brief weekly tips on building and nurturing strong Brands and with Brand profiles of winning personal brands.

Your feedback has also prompted some additional features being added to reachcc.com. It is now easier to print content and to contact us. See the toolbox feature on all content pages.

Enjoy this issue of reachBEYOND and be on the lookout for other e-mails with insights, tips and thoughts from Reach.

As always, thanks for your interest, input and support.

William Arruda
williamarruda@reachcc.com

__________

"Good communication is as stimulating as black coffee and just as hard to sleep after."
 /Anne Morrow Lindbergh

__________



Feature Articles

First Impressions Last by Janet Jordan, Keynote Communications
Being Heard in the Age of E-mail by William Arruda

__________

"Listening is a matter of paying deep genuine attention – with eyes open and seeing, mind open and learning, and heart open and feeling."  /Dr. Robert K. Cooper
__________


First Impressions Last
by Janet Jordan

Within the first thirty seconds of a speech, sales presentation or media interview, audiences decide whether they like you, trust you, and think you know your stuff.

Ironically, most business presentations are weakest at the beginning. Presenters who spend hours preparing their message and creating fancy visual media give little, if any, attention to their critical opening lines. As a result, flat greetings, bad jokes and the predictable welcome-name-topic approach ("Good morning, my name is Mary Smith and today I'm here to talk about...") are the norm.


>
read the entire article

__________

"Without credible communication – and a lot of it – the hearts and minds of others are never captured."
 /John P. Kotter.

__________


Being heard in the age of e-mail

E-mail has been around for a while. And even though we have augmented e-mail communications with newer technologies, like; team rooms, and chat and video teleconferencing, e-mail remains, for most businesses, the primary communications mechanism. It has become such a powerful and pervasive component of our communications toolbox that people who sit so close to us that we can hear them type use it to communicate with us.

The average knowledge worker receives LOTS of e-mails each day. In fact, most of us receive so many that we feel overwhelmed and almost paralyzed when we look at the screen showing how many new mails we have received. Yet despite e-mail's ubiquity and popularity, users, in general, are not proficient at its use. So here are ten tips to help you make the most out of this critical business tool... without letting it consume you.

> read the entire article


__________

"The most important thing in communication is to hear what isn't being said."  /Peter F. Drucker
__________



Bend. Stretch. REACH.

Health Tips for Busy Executives (Excerpts from the upcoming book: Health Without the Health Club by Suzanne Tanner Meisel and William Arruda)

Successfully balancing health and a busy work schedule is a challenge. So we have provided here a few tips for increasing your health bottom line while reducing your bottom's line. The idea here is to make your business day more healthful without adding the stress and complications of diets and health clubs. These tips should be easy to add to your daily life and will contribute to your overall health and well-being.

In this issue: Linking Communication and Good Health

>
read the entire article

 

© 2002. Reach Communications Consulting, Inc. All rights reserved. All articles unless otherwise noted were written by William Arruda and are property of Reach. All other articles are owned by their respective authors and were reprinted with permission.

   © 2000, 2009. Reach Communications Consulting, Inc. All rights reserved.