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Cindy Kraft - Reach Certified Personal Branding Strategist

The CFO Coach

Cindy Kraft is the Career and Personal Brand Strategist for CFOs and Banking Management Executives.

Cindy is experienced and successful in empowering financial management and banking executives to …

  • find passion in doing what they love,
  • identify and remove obstacles to climbing the corporate ladder, and
  • move toward balance in their lives.

With more than 10 years of experience in the careers industry, she brings a track record of effectively positioning senior–level executives to win interviews that lead to the satisfying careers they want. Career and Personal Brand Coaching moves clients to:

  • see new possibilities and develop a deeper understanding of self;
  • design an environment that fosters work/life balance and career satisfaction;
  • stay focused on what’s important; and
  • understand how their decisions may affect what’s important to them and to others.

Cindy’s clients are her greatest advocates,

“I just started a new job as President and CEO of First National Bank of Florida.  I truly believe your assistance made it possible.”

“I found Cindy dedicated and precise. Very professional. She never "dropped the ball" or allowed my schedule to keep the project stalled.”

And one executive banking recruiter says, “Cindy knows exactly what the interviewer is looking for - results and the facts surrounding that result.”

Cindy is one of the most credentialed career coaches in the State of Florida, holding Certified Career Management Coach (CCMC), Credentialed Career Master (CCM), Job & Career Transition Coach (JCTC), and Certified Professional Resume Writer (CPRW) designations. With her certifications as a 360-Degree Assessment Coach and Personal Brand Coach, Cindy ensures her clients are well-prepared to outperform the competition.

Brand Attributes:

Dependability, Spiritual, Intelligence, Supportive, Leader-like, Entrepreneurial, Ethical, Credible, Genuine, Forward–thinking

Ideal Clients:
Financial management executives on the CFO–path and banking management executives who understand the value of investing in themselves and are willing to do the work necessary to achieve their goals.  

To learn more, visit my website at or email me at

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