With the world as a whole, and the business world in particular, changing at such a rapid pace, there's never been a better time to ask yourself these questions:
- Do you stand out among your competitors and colleagues?
- Should you command higher compensation or fees?
- Can you choose which clients or assignments you want?
- Are you achieving your goals?
Whether you are a senior executive, an entrepreneur or an employee of a company of any size, Reach will show you that the best way to succeed in the new world economy, achieve your professional goals and surpass your competition is to differentiate yourself. Let us show you how to understand, build and communicate the unique brand that is you!
__________
"The Brand Called You signature story in Fast Company in 1997 argued that we should imagine ourselves as brands and manage our professional lives accordingly. That idea is every bit as relevant now as it was then. The difference, as author Tom Peters points out, is that in good times, the Brand Called You was a luxury. Now as companies continue to discard employees like used Kleenex, you have no choice but to actively market your personal brand." /John A Byrne Editor Fast Company
__________
Personal Branding Defined
Personal branding is a revolution in the way we manage our careers or businesses. It's a way of clarifying and communicating what makes you different and special and using those qualities to separate from yourself from your peers so that you can greatly expand your success. Personal branding is the strategy behind the world's most successful people. People like Oprah, Madonna, Richard Branson and Bill Gates. It is the difference between an ordinary career or business and an exceptional one.
It is only a matter of time before your peers or competitors jump on the 'brandwagon.' So uncovering, building and nurturing your brand now will ensure that you get out in front of the pack and experience professional success beyond your dreams.
> download your complimentary copy of 'An Introduction to Personal Branding'
The 1-2-3 Success! Process
Reach is the global leader in personal branding. We use a comprehensive process to help you to understand and build your unique personal brand. Our program was developed by the personal branding guru and has been proven with thousands of executives, professionals and entrepreneurs. It is comprised of three steps:
1.Extract
2.Express
3.Exude
__________
"The Reach personal branding methodology is comprehensive, straight-forward and most importantly effective. I have learned a lot about the way I present myself in going through the process. I recommend it to anyone who wants to really stand out from the crowd. At the same time I see it as a way to ‘remember’ one's personal values and ethics,’ which I consider important in leading people or companies." /Jean Mourain, Director e-Business Strategy, IBM
__________
Together, we develop a plan to not only differentiate you from your peers, but to capitalize on the uniqueness we discover. Personal branding is more than personal marketing. Through unearthing the true you and consistently and constantly living your brand, you attract what you need to achieve your goals without having to acquire it. And through the consistent expression of your personal Brand, you will stand out and achieve your professional goals.
1-2-3 Success! Benefits:
- Increase your visibility and presence
- Differentiate yourself from your peers
- Increase your compensation or fees
- Thrive during downturns in the economy
- Expand into new business areas
- Choose better, more interesting assignments
- Understand yourself better
- Achieve your personal and professional goals
- Increase your confidence and self-motivation
__________
"William Arruda has a unique combination of coaching, marketing communications and branding skills which enables him to work with executives to define and develop highly differentiated personal brands. Working with him has been both fascinating for me and valuable to my business." /Christophe Ginisty, Founder and Managing Director, Rumeur Publique
__________
> get your copy of 1-2-3 Success! for Entrepreneurs or 1-2-3 Success! for Coaches