January 2008

What’s Inside:

• Founder’s Note
• What’s New at Reach
• In Case You Missed it
• Coming Soon…

Founder’s Note

2007 was an incredible year. It’s the year personal branding hit the mainstream. I couldn’t keep track of all the articles, stories, blogs and books that came out. If you haven’t started working on your personal brand, know that your peers or competitors are. So make it a priority in 2008!

Last year also had its share of personal brand controversy. I’m often asked to comment on many of the most visible personal brands and last year was no exception. Among the brands that stand out are Katie Couric, Rosie O’Donnell, Steve Jobs, Brangelina – the individual and collective brands and the Donald.

And the brand that was the most visible in 2007 – and prompted the most questions from reporters – Britney Spears. I even appeared on a TV show to discuss whether her tarnished brand could shine again (and I predicted that she will have a comeback – we’ll see).

2008 promises to be even more exciting – with presidential candidates building (and sometimes destroying) their brands. And of course, there is the brand called YOU. Make 2008 the year of your brand and keep me posted on your progress.

All the best to you for the coming year!

Best.
William
What have you done for YOUR brand today?

What’s New at Reach

Kirsten and I would like to introduce you to Susan Guarneri. Many of you may know her – she’s one of the world’s leading experts in career assessments and is know as the Career Assessment Goddess! Susan has agreed to be the Reach Branding Club Interview Series Producer for 2008. She’s putting together the absolute best series of guests for 2008; we kicked off the year with Phil Gerbyshak – the Make it Great! Guy. And the rest of this year’s guests will be just as fascinating and informative! Stay tuned for some more info from Susan and check out the Interview Series here.

This newsletter now has more than 50,000 subscribers! We want to make sure that we are only sending it to those who truly want to receive it. So we would like to ask you to re-subscribe (it takes 5 seconds, literally) so that we know you would like to continue to get your monthly dose of personal branding inspiration. You can re-subscribe here.

In Case You Missed It

Turn Your Goals into GOLD
We have lots of free resources at Reach that will help you set and achieve your 2008 career or business goals. Check them out!

Coming Soon

Find a Reach-Certified Coach
At Reach, we have over 200 certified personal branding strategists who can help you expand your career success or take your business to the next level. Now, we are making it easier for you to find the one that is right for you. Stay tuned for our Reach-Certified Strategist Database. You’ll be able to search by location, specialty and keyword so you can find the perfect personal branding coach.

March Certification
We have new programs for Personal Branding Certification and Online Identity Certification starting in March. Contact Kirsten Dixson for more information - kirsten@reachbrandingclub.com