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Rui Miguel Coelho - Reach Certified Personal Branding Strategist
Helping Marketers
Brand Themselves Miguel Coelho has a pure and intense passion for marketing and branding, namely the marketing of service concepts, and has been working with corporate marketers and marketing-driven professionals to help them develop their own marketing performance. Through that development, Miguel helps them achieve a higher degree of marketing capacities and a huge return as Personal Brands, through the discovery of their own talents and attributes as individuals. Marketers are supposed to be great at developing the brand concept for their products, services and corporations. Can they do it for themselves as individuals? That fundamental ability should be of concern to all corporate professionals, especially marketers. Can they develop their own brand concept? What is the best approach for marketers to do it? Do they have the right kind of alignment between their personal brands and the corporate brands they work with?
In this process Miguel has a very clear mission: to be a great facilitator in the discovery of the unique value proposition that each marketer has to offer as a person and as a professional, and to help clients take strong and secure steps to be great and authentic in their own personal market positions. Being better communicators and developing deeper awareness skills inside their teams is also part of the growing path.
As a corporate marketing professional of a Canadian multinational and teacher of post-graduation courses for marketing executives, Miguel has a natural ability to create a strong human link with his clients and students, taking into account his previous experience as an “entrepreneur inside corporations.” Miguel has an enormous capacity to come up with creative and innovative solutions to business cases and corporate problems; having the opportunity to share his vision and experience with other marketing driven people is a fantastic way to contribute to the relevance of marketing inside companies. Miguel loves what he does and that is reflected highly in his success and in the success of the people he touches.
His own path has been defined around services marketing and branding networks, focusing on the needs of corporate marketing professionals and small business entrepreneurs, and also around being a qualified and well-known marketing professor. He believes deeply in coaching as a strategic human tool to take the best out from marketing teams. He is absolutely passionate about teaching, about helping his students reach higher levels of understanding and knowledge in the Marketing field. He is involved frequently in conferences and workshops focusing on Marketing issues, and does training and development for the marketing and commercial teams of several companies. His projects include a monthly group breakfast session around a well-known marketer, namely speaking for a group of young professionals in corporate marketing, and the extension of the Personal Brand experience for Spain and Brazil.
Brand Attributes:
energetic, enthusiastic, highly committed to results, communicative, supportive, innovative, design oriented
Miguel Focuses on:
High-demanding, marketing driven professionals and individuals who are ready to take a decisive step to stand out, to have a brand new approach to the fundamental of being a successful marketer. This includes small business owners who need to reinforce their marketing capacities and also business and marketing students who are developing and refining for their own niches to position themselves for the job market.
You can reach Miguel at: www.personalbrand.com.pt or by sending an email to: rmcoelho@isg.pt
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