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Keynotes/ Programs/ Workshops
 Inspirational. Engaging. Actionable.
"William is an outstanding professional
with extraordinary communicative energy
and passion. He delivered one of the most
powerful, insightful and thought provoking
presentations we have ever staged."
Florence Brillouin, President, France-Amériques 1-2-3 Success! Three Steps to a Winning Personal Brand a/k/a: Stand Out
Personal branding is one of today’s hottest career strategy topics and an essential tool for thriving in the dynamic world of work. In his presentation, William takes you through the proven, three-step personal branding process so that you can learn the secrets of building and communicating a winning personal brand. > more
The Human Connection – Making the Most of Your People Brand Assets
This presentation looks at the members of your brand community to see how they work together to drive value for your business. William shares with you how you can leverage your human brand assets – your employees, executives, partners, customers and shareholders – to fortify your brand.
Executive Branding – How Leaders Augment Corporate Brand Value
In this day of celebrity brands and branded cities, it is not only becoming common, it is becoming essential, for senior executives to build and communicate their personal brands to expand both individual and corporate success. In this presentation, William illustrates how executive brand building increases corporate brand value.
360 Branding – Making the Most of ALL your Brand Assets
This presentation takes a holistic approach to branding by looking at all the elements in your brand ecosystem and seeing how they work together to increase brand value. William shares with you ways integrate your physical brand assets, human brand assets and your communications activities to create exponential brand awareness.
From Presentations to Performances – The Ten Steps to Delivering Effective Presentations
Presentation skills are crucial to career or business success, both in terms of presenting your company in the best possible light, and also in terms of developing your own professional image. During this presentation, William shares with you tricks and techniques that you can use to refine your personal communications style.
Stand Out – The Branding Workshop for Entrepreneurs and Business Owners
What do Coca Cola, Nike, Richard Branson and Oprah have in common? They are all strong brands.
For entrepreneuers and small business owners, the persnonal brand is the corporate brand. In this workshop, William Arruda shows you how to use your personal brand to drive success for your business. > more Book William to speak.
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