Shuffle Your Goals

 

Brand Discovery: We have been talking a lot about goals over the past couple of months, and as the New Year approaches, many of us are starting to think about how we want 2006 to look. My personal branding Quick Tip for this month is to document your top five goals for the coming year.

Here’s an exercise that will help you document and achieve your goals:

The Goal Shuffle

Step 1. Take five index cards or cut out five cards approximately the size of playing cards.

Step 2. Think about your five most important goals for 2006. Here are a few of my goals:

• Register one million 360°Reach users by the end of the year.
• Complete the Reach Branding Club - Enterprise Edition - and sign on at least five high-profile (strong brands) corporate clients.
• Publish the book Stand Out and begin a book tour to at least 5 cities.

Step 3. Write your goals on your index cards, one per card. These goals will be visible to others, so if your goals are private, write them down using some sort of code – so that you know what they mean but others won’t.

Step 4. On Monday, with the blank side of the cards facing you, shuffle the deck of cards when you first arrive at your office. Then randomly select one card and tack it or tape it on the wall in front of you. That is your goal for Monday.

Step 5. Write one task in your daily ‘do-list’ that will help you achieve that goal.

Step 6. Repeat Steps 4 and 5 with the remaining cards in the deck for Tuesday through Friday (on Tuesday you will have only four cards on Wednesday only three – and so on).

At the end of the week, you will have taken five steps toward your five most important goals. By the end of the year, you will have taken approximately 250 steps toward your goals and you will be able to look back to see how far you have come.

Remember, goals give your brand direction. They are the critical first step in the personal branding process. Here are some offers from Reach and the Reach Branding Club to help you with your goal setting and achievement:

> listen to the 'Turning Goals into Gold' teleseminar or check out the Goals Workbook

> take the last opportunity to get 360Reach for just $14.95

> check out my personal branding blog to stay on top of what's happening in the personal branding revolution