Within Reach
Founder's Note
Stand Out Personal Branding Workshop – 5 Days Left to Register and SAVE!Feature Article
Ten Ways To Unearth Your Personal Brand and See the True YouPersonal Brand Profile
Samantha Collins, the Women in Leadership Brand
Within Reach
Founder's Note
I was wondering why the gym has become incredibly crowded lately. And then I realized, we are quickly approaching swimsuit season - that time of year that can be characterized by four words: SEE AND BE SEEN. And those same four words can be used to describe the personal branding process.
SEE
The first step to building a winning personal brand has to do with self awareness. Seeing ourselves for who we really are. Knowing our unique skills, traits and those things about which we are truly passionate. The feature article in this issue of reachBEYOND! provides you with ten tools you can use during the self discovery phase of the personal Branding process. We have also included the Brand Profile of a highly differentiated performance coach who works with her clients to uncover and leverage their true passions so that they can live rich, balanced lives.
Stay tuned for next month's newsletter. Once you really SEE yourself and unearth your unique promise of value, you will be ready to develop ways to express your brand to your target audience (BE SEEN). Our June newsletter will be filled with ideas for communicating the brand that is YOU!
Enjoy this issue of reachBEYOND! and be on the lookout for other e-mails with insights, tips and thoughts from Reach.
As always, thanks for your interest, input and support.
Best.
William Arruda
williamarruda@reachcc.com
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The most powerful force on Earth is knowing how to be yourself. /Paul Wieand
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Stand Out - Personal Branding Workshop
There are limited spaces available for the two London events on 22 and 29 June. Only five days remain for discounted, early registration. So register now and save ₤75. More information about the workshop is available here.
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The truth is that all of us attain the greatest success and happiness possible in this life whenever we use our native capacities to their greatest extent. /Dr. Smiley Blanton
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Feature Article
Ten Ways To Unearth Your Personal Brand and See the True You
The first step to building your personal brand is to gain a clear understanding of who you are: your values, passions and strengths. Personal Branding is not about creating an image for the outside world, it is about being authentic - using your unique talents to differentiate yourself and expand your success. Here are ten tools you can use to uncover the true YOU.
> read the entire article
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We cannot seek or attain health, wealth, learning, justice or kindness in general. Action is always specific, concrete, individualized, unique. /John Dewey
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Personal Brand Profiled
Samantha Collins, The Women In Leadership Brand
Samantha Collins is a coach, but not just any coach. She is highly focused on forging new paths for women to learn, grow, and succeed in all aspects of their lives. She founded her coaching and training organization, Aspire, with a single vision that can be summed up by her organizational tag line: Aspire – Do! Be! Have it all! Samantha says: "It's not a question of a great career OR a relationship that works OR being financially secure OR being the right weight and feeling healthy for short glimpses of time. It's a matter of creating for yourself, enjoyable ways to integrate them all into your life." She adds, "You CAN have it all, in your own way. But it depends on what you really want, what is and what isn't important, and how committed you are!"
> read the entire personal brand profile
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Honesty is the best image. /Tom Wilson
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© 2002. Reach Communications Consulting, Inc. All rights reserved. All articles unless otherwise noted were written by William Arruda and are property of Reach. All other articles are owned by their respective authors and were reprinted with permission.