In the new world of work, you don’t exist if you don’t show up in Google. Face it. People are googling you and you should be googling yourself, too.
So, google yourself right now (using the format “William Arruda”), then see if any of these statements rings true for you:
- Your Google search yielded nothing, nada, zip
- Your name only shows up in Google in an obituary
- There are lots of Google results, but unfortunately they are about someone else with your same name
- Your Google results reveal your grand prize in the 7th grade spelling bee or your 3rd place finish in the local road race, but nothing relevant to your personal brand
- What shows up about you does not paint you in a positive light (like the time you got fired from a job or that posting you made years ago about how wasted you got at a frat party)
If your Google results fell into one of these categories, don’t fret. There are many options available to you that will take your personal brand from digitally doomed to digitally distinct. All you need to do is build and regularly implement your on-line personal branding plan. To learn how, register to receive your complimentary copy of Building Your Brand in Bits and Bytes when it is released.
> read a previous article about personal googling (also called egosurfing or autogoogling)
> read the article, Building Your Brand in Bits and Bytes
> check out the Reach Branding Club and learn how to build your personal brand on-line