William Arruda is one of the most passionate and enthusiastic presenters I have worked with to speak at our Executive events. He delivered a dynamic, authentic, humorous and most importantly insightful presentation to our team. Personal branding for William isn't just words or a method, it's a way of life ... and that shows!  He is also a very normal and down-to-earth guy who is willing to be flexible when working with our volunteer team - that's important to us as we don't have the time to look after prima donnas!  Superb feedback has flooded in from those who attended the event and everyone thought William's performance was fantastic. I am personally still amazed at his impact days after having heard him speak. I recommend William to any organisation that seeks to invigorate, motivate and engage their management teams.  /Jane Swift, Director, Executive Network, British Telecom

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We Were very honored to receive William at France-Ameriques. He is an outstanding professional, with extraordinary communicative energy and passion. He delivered one of the most powerful, insightful and thought-provoking presentations we have ever staged. /Florence Brillouin, President, France-Amériques

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Fresh ideas presented with humour, enthusiasm and energy. The feedback from attendees has been glowing and we are already getting requests to have you back. This has been among our best events ever!  /Katarina Lind, IBM Professional Development Manager, Europe

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William exudes energy and a fervent interest in branding. He provided our group with humorous insights and actionable advice on how to use the concepts of branding to help us succeed in our careers while providing greater value for Microsoft. His one-of-a-kind presentation was so valuable to our staff that we have already booked him for another keynote.  /Tamara Pesic, Director, Speaker Series, Microsoft

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William is passionate about the role leaders play in engaging their teams and building strong brands. His fascinating and thought provoking presentation had participants on the edge of their seats during our CEO Leadership Forum in London. /Zoe Arden, Managing Director, Golin/Harris

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Thank you for the phenomenal speech you gave at the IIT alumni conference. I had at least a dozen attendees come up  to me asking me for your email address, your website address - and to thank me  for inviting you to speak. You made a stunning impact on every single person in the room. I know you have a packed speaking  schedule - and I feel honored that you agreed to speak at our event. In  this era of information overload, discovering one's brand attributes and  growing brand value is something that is extremely important - for organizations  such as the IITs or IIT Alumni Associations as well as for individuals on a  personal level. Thank you for helping people with that important  mission. /Raj Menon, President IITNT

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Please know that this is the single most focused, productive and informative class that I have ever attended. /Mary Ellen Merrigan, Coach

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William has a unique combination of coaching, marketing communications and branding skills which enables him to work with executives to define and develop highly differentiated personal brands. Working with him has been both fascinating for me and valuable to my business. /Christophe Ginisty, Founder and Managing Director, Rumeur Publique

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Thanks SO much for sharing your brand wisdom with me this morning. Dynamic, Exciting, Concise. Not only was the info you imparted thought provoking, it was easy to digest.  /Kim Castle www.whycom.com

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I can't remember the last time I invested so much time in myself – while having fun – on a Saturday. Far from pampering myself at a beauty spa, I was indulging in toning up my flabby career plan and how I present myself to the wider world. The Stand Out Workshop gave me something most self help books have failed to do so far: tangible inspiration. /Gerri Peev Journalist,  Participant

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William’s approach to branding is spot on. He acknowledges that senior executives are important brand assets that need to be leveraged.  /Patricia Hume, Senior Vice President, Alliances and Partners, Critical Path

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Thanks for the wonderful energy and the inspiration and ideas!!! You are a master!! /Karen Cappella

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I am a big fan of Reach and their unique personal branding process. I gained a lot of personal insight and have a much greater focus for my business after having gone through the process. /Samantha Collins, Managing Director, Aspire Coaching and Training

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William's enthusiasm is infectious - but it is also tempered by practical tips on how to realise your goals. I came out feeling inspired and empowered. I am still on cloud 9. /Gerri Peev, Journalist ,Participant

> book William to speak.