Your brand, although managed and nurtured by your marketing department, is represented by your entire organization: employees, business partners, shareholders, all the members of your supply chain, and even your customers. That's why a strong brand requires complete understanding and expression of your brand promise by everyone in your brand community.
It is NOT about policing the brand -- it's about creating a culture that embraces, nurtures and builds the brand for the benefit of the entire organization. Only when you have aligned your entire brand community around your brand and your Unique Brand Statement (UBS), can you truly benefit from the strength of your brand.
Developing and implementing a brand community alignment plan will ensure that your brand is supported and nurtured through each and every activity that occurs within your brand community.
Reach Brand Community Alignment Services
We develop a Brand Community Alignment Plan to support the six steps of the process:
- Awareness
- Education
- Buy-in
- Actions
- Results
- Recognition
To support brand awareness and education, we work with you to design professional development programs and creative tools to help community members understand and nurture the brand. Some of the items we develop include:
- Creative brand clarity tools
- Identity standards and guidelines
- Training programs and tools
- Interactive tools
- Customized contests
- Brand steward awards
- Brand events
These tools are chosen and developed to meet the specific needs of your organization. Reach helps you ensure that the entire community understands your brand and how they can promote it in their day to day activities -- a 360 degree approach that turns the entire community into a brand-focused machine.
Reach Brand Community Alignment Features
- A proven, 6-step process
- Links brand to the corporate culture
- Comprehensive plan that can be used throughout the corporation and the supply chain
- Creative way to introduce brand to all constituencies and to get their buy-in
- Focuses your brand community on key brand objectives of the company
Reach Brand Community Alignment Benefits
- Deliver on your brand promise
- Significantly
strengthen your brand- Retain and recruit quality employees (and reduce the cost of turnover)
- Augment your brand team by your total number of members of your brand community
- Improve relationships with partners
- Increase loyalty with customers
> read more about it:
It Take a Village to Build a Brand
Employees Build the Brand. Here's How!
More Than Employees:Brand Evangelists
Marketing Professionals:
> take some of your own medicine and market yourself!
> learn more about Reach personal branding, the future of career management