"We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. The good news is that everyone has a chance to stand out. Everyone has a chance to be a brand worthy of remark."
Fast Company
"Branding is the hottest concept in marketing today, and, it's an idea that is not just for the deep-pocketed, highly glossed Coca-Colas and Nikes of the world. An increasing number of independent-business owners are embracing branding as the guiding philosophy for building their companies."
Nation's Business
"In fact, in these times of economic uncertainty, a solid CEO Brand is, perhaps, more important than ever."
AdWeek
"It's clear that today's celebrities are becoming Brands unto themselves. But now even middle managers can get into the act. So if you see your VP of finance in the gossip pages next to J. Lo, don't be surprised."
Fortune
"Whether you're a coordinator looking beyond your current job responsibilities or a mid-level network executive aiming for the presidency. Branding gives you an exceptionally effective way to broadcast who you are to your target market quickly and efficiently."
MultiChannel News
"Even individuals need to develop a brand for themselves .... Whatever your area of expertise, you can take steps to make people think of YOU when they think of your field."
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