Reach and William Arruda have been featured in national and international print and broadcast media, including:

• BBC
• Chicago Tribune
• Discovery Channel
• EnRoute – Air Canada (Canada)
• Entrepreneur
• Fast Company
• Fox News Live
• Harvard Business Review
• HR Magazine
• Los Angeles Times
• MarketingProfs
• Metro
• New York Newsday
• Sun Sentinel
• San Antonio News
• Strategies (France)
• Time Magazine
• Training and Development
• Trends (Belgium)
• Wall Street Journal

Here's what the press says about William:

Package Deal - enRoute Magazine
“I’m having lunch with the world’s leading Personal Brander, William Arruda. Arruda gives off a motivational glow. A trim, elegant man in a smart grey suit, he has a radiant type of confidence and a lightly tanned, business-class ease of manner that I associate with those philosophers of daytime TV. And, like those folks, Arruda doesn’t talk about himself much. He’s always turning matters back to the client.”  Timothy Taylor, enRoute, Air Canada’s Magazine

It’s a Brand-You World - Time Magazine
“Arruda is not some New Age self-help shaman. After two decades of promoting corporate brands like KPMG, IBM and Lotus software, Arruda founded Reach Personal Branding six years ago to help ordinary people figure out how to market themselves.”   Jeninne Lee-St John, Time Magazine

Selected Papers/Articles/e-Publications
Wall Street Journal, Build Your Own Brand to Rev Up Your Career
Brandchannel.com, 1-2-3 Success! Three Steps to a Winning Personal Brand
Marketingprofs.com, More Than Employees, Brand Evangelists
PRNews, The Brand Connection: The Link Between Corporations and the Executives that Lead them.

Books/e-Books
Career Distinction
View a complete list of e-books

Learn more about William Arruda.  Get a Press Kit.