Yet, women have not always been given the opportunity to contribute their authentic value to their employers. Until now, they were often asked to conform to the cultural norms that were established by their male counterparts. They frequently disguised their own strengths and unique characteristics to fit into traditional, male-dominated organizations.
“If we are serious about the role talent plays in the new economy, then the connection in our minds between talent and leadership and women must become automatic. Accelerating the move of women into leadership roles is a strategic imperative.” Tom Peters
Today, companies need to innovate if they are going to be successful in the dynamic, global marketplace. Innovation requires creativity and creativity comes from diversity – all employees contributing their unique gifts. So in the new world of work, women have - not only the permission - but the mandate to use their authentic selves to drive value for their organizations and for themselves. That’s where the Reach Personal Branding Program for Women Leaders comes in.
This program prepares women to succeed in leadership roles by helping each participant unearth her authenticity and make a plan to use who she is to make a mark on the organization she leads.
When you’re using your natural strengths and talents, there are no limits to what you can achieve. Personal branding helps women succeed by enabling them to uncover their unique strengths and talents and then build a plan to use these talents to stand out and build a positive and powerful reputation within and outside the organization. When you’re being your authentic self, you are energized, empowered, attractive, unstoppable.
Understanding your personal brand – your unique promise of value – lets you to use who you are to achieve your goals. It helps you build a solid, distinct and consistent reputation with your peers and associates inside and outside the walls of your company.
The Reach Personal Branding Program for Women Leaders has been proven with organizations throughout the world. British Telecom, Microsoft, The Malaysian Women in Business Conference and many other organizations have engaged Reach to support their efforts of advancing women in the workplace. Reach founder, William Arruda, has worked one-on-one with more women executives than men.
Companies are finally waking up to the important role women play in their organizations. They are preparing their female employees now to be the leaders of the future. Reach supports these organizations with this proven, innovative, and actionable program. The program Includes:
- Personal Branding Workshop
- 360°Reach Personal Brand Assessment and Analysis
- Personal Branding e-learning (Reach Branding Club Enterprise Edition)
Personal Branding Workshop
Our workshop facilitators have all been trained by William Arruda, a sought-after speaker who has delivered hundreds of personal branding presentations and workshops throughout the Americas, Europe, Asia and Africa. This workshop will inspire your women leaders and emerging leaders with practical yet innovative solutions for personal development and growth. In this workshop, participants follow the proven three-step personal branding process. They learn how to uncover their own promises of value, develop communications and visibility plans and align their brand environments with their individual reputations.
360°Reach Personal Brand Assessment
This is the first and leading personal brand assessment that has been proven with tens of thousands of career-minded professionals. It enables participants to understand the reputations they have built and allows them to unearth their strengths and use them to drive value for your organization. Feedback from users has been extremely positive. The tool is innovative, insightful and most importantly, effective. > learn more about 360°Reach.
Personal Branding e-learning
All too often, employees who are inspired during a training program return to their work the next day with all good intentions of applying what they have learned; yet they become overwhelmed with work before they have even begun turning learning into action. Reach Branding Club Enterprise Edition solves this by reinforcing the learning over several months. Through on-demand webinars, exercises, quizzes and learning plans, participants take the learning from the workshop and assessment and apply it to their roles. This element ensures a high return on your training investment. > learn more about Reach Branding Club.