"William has a unique combination of coaching, marketing communications and branding skills which enables him to work with executives to define and develop highly differentiated personal brands. Working with him has been both fascinating for me and valuable to my business."
/Christophe Ginisty, Founder and Managing Director, Rumeur Publique
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"The Reach personal branding methodology is comprehensive, straight-forward and most importantly effective. I have learned a lot about the way I present myself in going through the process. I recommend it to anyone who wants to really stand out from the crowd. At the same time I see it as a way to "remember" one's "personal values and ethics," which I consider important in leading people or companies."
/Jean Mourain, Director e-Business Strategy, IBM
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"The Reach approach to branding is spot on. It acknowledges that senior executives are important brand assets that need to be leveraged. William has captured the essence of the evolution of brands. In the past, the corporate brand was everything. But it is really the leaders that make the brand come alive. It is the personal brand that enables the company to thrive. And with technology moving so quickly and so many new companies coming into their own, the brands of those that run the company are actually defining the corporate brand, not the other way around."
/Patricia Hume, Senior Vice President, Alliances and Partners, Critical Path
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"William is passionate about the role leaders play in engaging their teams and building strong brands. His fascinating and thought provoking presentation had participants on the edge of their seats during our CEO Leadership Forum in London." /Zoe Arden, Managing Director, Golin/Harris
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"I am a big fan of Reach and their unique personal branding process. I gained a lot of personal insight and have a much greater focus for my business after having gone through the process. I was so impressed with William and his enthusiasm around personal branding that I have formed a partnership with Reach. We will be delivering workshops to help participants build strong personal brands and build on their successes."
/Samantha Collins, Managing Director, Aspire Coaching and Training