• Within Reach - All that's exciting and new at Reach  
      Founder's Note
      Update: Stand Out - Personal Branding Workshop...coming to a city near you.
• Reach Your Potential - Build and nurture a winning personal  Brand.
      Ten Ways to Build and Retain Your Professional Network
      Personal Brand Profiled - The Relationship Brand
• Reach Your Target - Strengthen the relationship between employees and your Corporate Brand.
  Not Just Employees: Brand Evangelists
• Reach Your Audience - Turn presentations into performances and benefit from effective communication.
      Build a Relationship with Your Audience.  And Deliver a Successful Presentation.
• Bend. Stretch. Reach. - Health Tips For the Busy Executive.
      Build healthy relationships while promoting better health and well-being at work.
  

Within Reach

Founder's Note:

The February issue of reachBEYOND arrives in your inbox just before St. Valentines Day, a day that is all about relationships.  And although perhaps it is romantic relationships that are top of mind right now, we all understand that success in all aspects of our lives relies on building and nurturing solid relationships. Reach does not purport to have any insight into romantic relationships.  However, we do have something to say about professional relationships. Whether it is client/vendor, manager/employee, business partner to business partner, harmonious relationships enable us to accomplish things that would be more challenging and less interesting to achieve alone.

So, we decided that this month would be the ideal time to share our insights on professional relationships with you. We have included tips and thoughts for building stronger, more effective relationships with your peers, managers, teams, customers, employees, partners and audience.  And we've included the personal brand profile of a senior executive who has achieved tremendous success in her career by building and nurturing strong relationships.

I hope that this issue of reachBEYOND provides you with food for thought and useful tips that you can immediately put into practice to build strong professional relationships and build upon your career success.

Your thoughts, comments and suggestions are encouraged and always welcome.  Thanks.

William Arruda
williamarruda@reachcc.com

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"There is no such thing as a 'self-made' man. We are made up of thousands of others. Everyone who has ever done a kind deed for us, or spoken one word of encouragement to us, has entered into the make-up of our character and of our thoughts, as well as our success."    /George Burton Adams
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Stand Out - The Personal Branding Workshop - UPDATE

EXPRESS YOURSELF. EXUDE YOUR BRAND. EXPAND YOUR SUCCESS.

The STAND OUT  Personal Branding Workshop ... Coming to a city near you.

Do you stand out among your competitors or colleagues? Should you command higher compensation? Can you pick and choose the clients, projects or assignments you want? Are you achieving your professional goals?

If you answered 'no' to any of these questions, then the Stand Out Personal Branding Workshop is for you.

> learn more
> register for event updates

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"Without relationships, no matter how much wealth, fame, power, prestige and seeming success by the standards and opinions of the world one has, happiness will constantly elude him."    /Sidney Madwed
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Reach Your Potential

Ten Ways to Build and Maintain Your Professional Network

Having a strong personal Brand requires being connected to a network of resources for mutual development and growth.   We achieve our greatest success through our relationships with others.  That's why it is critical to build and maintain your network.  But approach is everything.  If you build your network with the goal of supporting others, you will be far more successful than if your objectives are solely to satisfy your own objectives.  

> read the entire article

Relationship Brand Profiled: Pat Hume - The Human Brand of Business

Let's call Pat Hume: Pat Human.  Because Pat Hume is the Human Brand of Business.  She cares about people.  Deeply.  She works for the people on her team.  Making it easy for them to succeed.  And this, in turn, is what has enabled her to achieve great success in her career and in life.  

"In any company its the human capital that should be most valued and treasured.  I think that its teams of great people that make great organizations.  And ensuring that those people are motivated and respected is the first step to growing a requisite and holistic organization."  /Pat Hume

> read the entire executive Brand profile

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"Treasure your relationships, not your possessions."     /Anthony J. D'Angelo
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Reach Your Target

More Than Employees: Brand Evangelists
Your advertising.  Your packaging.  Your corporate business cards.  And your product itself. They all reflect your Brand, and your Brand is your company's single most valuable asset.  An asset that must be protected – and projected – in every transaction with every customer or prospect.

Brand is a component of everything your company does.  And although it is nurtured and managed by your marketing department, your Brand is represented by your entire organization. From the receptionist at the front desk to the customer service rep staffing the phones.  That's why a strong Brand requires that everyone in your organization has a complete understanding of, and ability to express, your Brand positioning and attributes.

It's not a question of policing the Brand.  It's about creating a culture that lives and breathes the Brand for the benefit of your entire organization.  When your employees are aligned behind your Brand identity, you maximize the strength of your Brand.

Developing and implementing an internal Brand communications plan will ensure that your Brand is supported and nurtured throughout the company, and beyond.  An effective Brand Communications Program consists of six steps:

> read the entire article

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"I suppose leadership at one time meant muscles; but today it means getting along with people."    /Indira Gandhi
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Reach Your Audience

Build a Relationship with Your Audience.  And Deliver a Successful Presentation.
With public speaking, success is determined by your audience, not by you.  That means you need to engage your audience - to build a relationship with them - often in less than an hour.  You need to focus on delivering to them what they want to hear in a way that they want to hear it.  Here are some tips to assist you in successfully delivering presentations by building strong, sincere relationships with your audience.

> read the entire article

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"Relationships are likes sharks. They need to keep moving forward or they die."     /Woody Allen
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Bend. Stretch. Reach.

Health Tips for Busy Executives (Excerpts from the upcoming book: Health Without the Health Club by Suzanne Tanner Meisel and William Arruda)

Successfully balancing health and a busy work schedule is a challenge.  So we have provided here a few tips for increasing your health bottom line while reducing your bottom's line.  The idea here is to make your business day more healthful without adding the stress and complications of diets and health clubs.  These tips should be easy to add to your daily life and will contribute to your overall health and well-being.  

In this issue:  At The Office: Building healthy relationships at work while promoting better health and well-being.

> read the entire article