Correct.
A strong personal Brand is accurate.  Authentic.  So be true to yourself and your Brand will shine.

Concise.
A strong personal Brand can be described in one or two sentences.  Distill your Brand qualities  into a brief statement that describes your unique promise of value.

Clear.
A Strong personal Brand is sure about what it is and what it is not.  Make two lists describing what's on- and off-Brand for you.

Consistent.
A strong personal Brand is always the same.  It is your promise of value to your customers, clients, managers, peers, etc.

Constant.
A Strong personal Brand is always there.  Visible and available.  It doesn't go into hiding.

Compelling.
A Strong personal Brand is appropriate and interesting to your target audience.  It is relevant.

Clever.
A Strong personal Brand is highly differentiated and unique.  It creates intrigue among your target market and separates you from others with similar skills and abilities.

Connected.
A Strong personal Brand is part of the appropriate communities.  This means having a network of partners, colleagues and customers.

Committed.
A Strong personal Brand is in it for the long-haul.

Current.
A Strong personal Brand is based in today with room to evolve for tomorrow.  Don't let your Brand be stuck in the past.