A strong personal Brand is accurate. Authentic. So be true to yourself and your Brand will shine.
A strong personal Brand can be described in one or two sentences. Distill your Brand qualities into a brief statement that describes your unique promise of value.
A Strong personal Brand is sure about what it is and what it is not. Make two lists describing what's on- and off-Brand for you.
A strong personal Brand is always the same. It is your promise of value to your customers, clients, managers, peers, etc.
A Strong personal Brand is always there. Visible and available. It doesn't go into hiding.
A Strong personal Brand is appropriate and interesting to your target audience. It is relevant.
A Strong personal Brand is highly differentiated and unique. It creates intrigue among your target market and separates you from others with similar skills and abilities.
A Strong personal Brand is part of the appropriate communities. This means having a network of partners, colleagues and customers.
A Strong personal Brand is in it for the long-haul.
A Strong personal Brand is based in today with room to evolve for tomorrow. Don't let your Brand be stuck in the past.