Here are quotes from some of the world’s strongest brands as they relate to the Reach three-step personal branding process.
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Phase 1 - Extract- Unearthing Your Unique Promise of Value
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On Goals…
“As long as you're going to be thinking anyway, think big.” Donald Trump
On Connecting What You Do With Who You Are…
“A business has to be involving, it has to be fun, and it has to exercise your creative instincts.” Richard Branson
“I get to play golf for a living. What more can you ask for - getting paid for doing what you love.” Tiger Woods
On Understanding Your Unique Promise of Value
“I've come to believe that each of us has a personal calling that's as unique as a fingerprint - and that the best way to succeed is to discover what you love and then find a way to offer it to others in the form of service, working hard, and also allowing the energy of the universe to lead you.” Oprah Winfrey
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Phase 2 - Express – Communicating Your Brand to Your Target Audience
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On the Importance of Visibility…
“For most branding campaigns, the first step is visibility. If you're General Motors, that usually means a full flight of TV and print ads designed to get billions of "impressions" of your brand in front of the consuming public. If you're brand You, you've got the same need for visibility.” Tom Peters
On Communicating to Your Target Audience…
“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.” Nelson Mandela
On the Role of Having a Web Identity…
“When I took office, only high energy physicists had ever heard of what is called the Worldwide Web. Now even my cat has its own page.” Bill Clinton
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Phase 3 - Exude- Managing Your Brand Environment
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On the Importance of Having a Strong Professional Network…
"It's loyalty to peers in your industry and not to a hierarchy. You have to develop a Rolodex obsession, building and deliberately managing an ever-growing network of professional contacts.” Tom Peters
On Leveraging Others to Build Your Brand…
“I would like to see the Pope wearing my T-shirt.” Madonna
On Having a Recognizable Trademark…
“I'm not minimalist by any means.” Elton John on why he owns between 4000 and 5000 pairs of glasses.
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