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    1-2-3 Success!

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EXUDE - Managing Your Brand Environment

In the Express Phase, you developed a strategy for making your brand visible to those who need to know about you so that you can achieve your goals. In other words, you designed a way to compellingly communicate your personal brand. But to communicate most effectively, you need to align your brand environment—that is, everything that surrounds you—with your personal brand. Your brand environment is made up of your:

    • Office/Work Environment
    • Home
    • Image and Personal Style
    • Leisure Activities
    • Volunteer Efforts
    • Professional Organizations/Associations
    • Professional Network

Your professional network is a particularly important component of your brand environment. > learn The Top Ten Ways to Build and Nurture Your Professional Network

Are you a super networker? > find out with the Reach Networking Quiz


You are a product of your environment. So choose the environment that will best develop you toward your objective. Analyze your life in terms of its environment. Are the things around you helping you toward success - or are they holding you back.
/Clement Stone


In the Exude Phase of the 1-2-3 Success! Personal Branding Process, we ensure that all elements of your Brand Environment are supporting your personal Brand. Whether you realize it or not, everything that surrounds you says something about you. The key to successful branding is to ensure that your brand environment reinforces your unique promise of value.

Resources to help you exude your brand through your brand environment:

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