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Ten Ways To Unearth Your Personal Brand and See the True You

by William Arruda

The first step to building your personal brand is to gain a clear understanding of who you are: your values, passions and strengths.  Personal Branding is not about creating an image for the outside world, it is about being authentic - using your unique talents to differentiate yourself and expand your success.  Here are ten tools you can use to uncover the true YOU.

Take a Test
Take the Keirsey ( or Meyer's Briggs personality profile.  When you read the results of your profile, you will be able to extract words that clearly describe who you are.

When people introduce you or talk about you to others, they often make some powerful brand statements and use adjectives that clearly describe you.  Pay attention the next time you are being introduced.

Read Now Discover Your Strengths by  Buckingham and Clifton.
This book identifies the 34 different prevalent human strengths.  When you buy the book, you get a code that you can use to take the web-based strengths finder profile.

Go Back in Time
Re-read your performance evaluations from the past couple of years and ask yourself what they are really saying about you.  Are there adjectives that are consistently used among all evaluations?

Ask and You Shall Receive
Ask peers, clients, employees, friends what they think are your greatest strengths.

Bring in the SWOT Team
Perform your own SWOT analysis: Strengths, Weaknesses, Opportunities and Threats as they relate to your career goals.

Create a Questionnaire
And solicit feedback specific to your Brand attributes from your clients or managers.

Build a Focus Group
Put together your own team of people who help you understand your brand and what it means to them.  This group can meet physically or can be a virtual group of people connected by the web.

Be Strong
Take the Strong Interest Inventory.  It is very helpful in identifying your passions.

Work with a Coach
Your coach is there to assist you in achieving your goals and he/she really gets to know you and your Brand attributes.  If you don't have a performance coach, you can find the right one by entering your own search criteria at either, or

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