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Find the Reach-Certified Personal Branding Strategist who is right for you.


Personal Branding
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William Arruda
    the Personal Branding Guru

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360°Reach Enterprise - for Companies, Organizations and Teams

What do people think about you?



Developed by behavioral psychologists and branding experts, 360°Reach is the leading web-based personal brand assessment that enables career-minded employees to get the real story about how they are perceived by those around them.

This assessment has been used by Microsoft, Disney, JPMorgan, J&J, Ogilvy Advertising, Starwood Hotels, British Telecom, IBM and hundreds of other successful companies as part of their talent development processes. It provides employees with valuable insights that are both eye-opening and action-oriented. Unlike many 360-degree assessments, 360°Reach is focused on development, not appraisal. It enables users to obtain input that is truly 360 degrees – including associates from outside the corporation (clients, business partners, etc.). And 360°Reach ensures respondents anonymity, so users can be confident in the feedback they receive.

Know Yourself to Grow Yourself
To succeed in today’s dynamic work environment and deliver the greatest value to their employers, executives, managers and professionals need to be aware of their reputations. 360°Reach helps them understand their unique personal brand attributes and their strengths and weaknesses so they can exploit their unique value and engage themselves more passionately in your business.This self-awareness from an external perspective enables them to increase their confidence and self-motivation and build solid relationships with their constituencies.

"I wish I learned about 360°Reach 20 years ago. I have had performance reviews and career development coaching almost every year for 20 years, but none was as effective as your method. I wish your technique were available to all our corporate trainees before they are trapped in the standard performance review syndrome." Charles Mangano, Vice President, Bank of America

360°Reach is ideal for emerging leaders, managers, customer facing employees, teams and virtually anyone else in the organization who would like to increase their engagement, personal impact, motivation, confidence and self-awareness.

It’s Proven. It’s Affordable. It’s Effective. It's fun!
360°Reach has been used by nearly a million people. It’s affordable, easy to implement, and most importantly, effective. It’s available to corporations at volume discounts and/or as part of completely customizable personal branding/reputation management programs which include workshops, assessments and e-learning.

You can test out the system to see if it is right for your organization. To learn more and develop a program to meet your specific needs, please send an email to: williamarruda(at)

> get certified. Although 360°Reach provides an easy to read and actionable summary of feedback, we certify HR, Training and Development Managers and career coaches to deliver in depth analyses of 360°Reach results. Once certified, you'll be able to support your employees or team members with this leading-edge assessment. You will learn how to perform a detailed analysis and deliver a comprehensive actionable report to your employees.

> get answers to 360°Reach Frequently Asked Questions (FAQs)

> learn about 360°Reach for individuals - Basic (free) and Premium

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