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Home Resources About Reach

June 2006

Inside you will find:

  • Founder’s Note
  • Feature Article

Founder’s Note

The most recent Reach poll asked “Are you planning to make a career move in 2006?” I was surprised to see that 79% of the respondents answered ‘Yes.’ It seems almost impossible that so many people are planning to change jobs.

Then I realized that the sample at Reach is skewed. Many of our 35,000 newsletter readers and visitors have found us because they are thinking about making career changes. So I did some digging and learned from some research that was conducted by CareerBuilder that “nearly three-in-ten workers say they plan to look for new opportunities in 2006 and 41 percent plan to leave their companies by the end of 2007."

That’s still a lot of people who are looking to change jobs. If you’re wondering whether or not you should make a move, read the 7 Early Warning Signs that Your Career is in Neutral (previously published) and find out.

I received lots of response to last month’s Brand Association Quiz. Some of you found it difficult – particularly because it included brands from all over the world. It seems from your emails, that many of you have begun to look more closely at brand associations. We’ll update the quiz in the near future and let you know so you can have another chance to test your knowledge of brand associations.

Regardless of what you thought about that quiz, we see from our web site statistics that overall our quizzes are extremely popular; so this month, I have another quiz for you from our brand attribute quiz series. Enjoy!

As always, thanks for your input, feedback and support.

Happy Branding!


"A lot of young girls have looked to their career paths and have said they'd like to be chief. There's been a change in the limits people see."  Wilma Pearl

Feature Quiz

Our series of Brand Attribute Quizzes helps you assess which emotional brand attributes you would ascribe to yourself. So far, we have published quizzes for the following attributes: Caring, Enthusiastic, Generous, Intelligent, International, Leader-like, Optimistic, and Quirky.

Our new quiz comes from an interview I did for MarketingProfs with Micky Pant, the CMO of Yum! He said one of the most important brand attributes for marketer is curiosity. Are you curious? Find out.


"A great attitude does much more than turn on the lights in our worlds; it seems to magically connect us to all sorts of serendipitous opportunities that were somehow absent before the change."  Earl Nightingale


© 2006. Reach Communications Consulting, Inc.  All rights reserved.  All articles unless otherwise noted were written by William Arruda and are property of Reach.  All other articles are owned by their respective authors and were reprinted with permission. The Reach logo, 360°Reach and reachBEYOND! are trademarks of Reach Communications Consulting, Inc. All other marks are owned by their respective companies.

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