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October 2008

What’s Inside:

  • Founder’s Note
  • Feature Story

Founder’s Note

I was perusing the newspaper his morning as I was having my shoes shined at Grand Central (the best shoe shine in New York!) and was amazed at how negative every story was. ‘Deep, long recession,’ ‘Failed banks and financial institutions,’ and ‘hundreds of thousands more to lose their jobs’ are just a few of the phrases I read  - and that was only on the first two pages! Turning on the TV or reading a newspaper these days can sour the mood of even the most optimistic among us (see if optimistic is one of your personal brand attributes here). If the current economic woes are affecting you directly or indirectly, it won’t do you much good to focus on the negative. Remember: That which you focus on e-x-p-a-n-d-s.

I think we can all use a boost of positive energy and some tools for remaining optimistic is these turbulent times. Here are few virtual happy pills:

The Happiness-Project
I had the pleasure of interviewing the amazing Gretchen Rubin this week for the Reach Branding Club Interview series. She is the author of an upcoming book called the Happiness Project. Reading her blog will certainly put a smile on your face.

The Optimist Creed
My friend Nancy tells me this is corny – and perhaps it is a bit corny. But I really try to live by these rules and know it has a positive impact on me and those around me. What do you think?

Quotes on Positivity
Take a look at these quotations, find one that really resonates and post it somewhere where you will see it every day as a reminder to be optimistic.

It must be really difficult for those who lost their jobs in failed financial institutions to stay positive right now. I would like to acknowledge the Preferred Reach-certified Personal Branding Strategists who have come together to support them. The Reach strategists are offering free career services to these folks who find themselves struggling to get noticed by hiring managers and executive recruiters. See the feature story below for more details about this cool project and pass it on to those you know who could benefit from it.

As always, thanks for your support, comments and insights.


Feature Story

Reach Branding Launches Career Bailout for Financial Industry Employees
Free Career-services for Employees of Failed Banks and Financial Institutions

For Immediate Release: 02 October 2008 New York, NY. Today, Reach announced the Career Bailout Program for employees of the failed banks and financial services firms. The $700B taxpayer financed bailout will do a lot to shore up the financial industry, but will do little to help the average worker who – through no fault of his own – has found himself without a job.

“We hear a lot about the multi-million dollar payouts to CEOs of failed financial services firms, but little about the employees who are caught in the turmoil and have lost (or will lose) their jobs” said William Arruda, President of New York- based Reach Personal Branding. “There will be a lot of resumes of competent professionals flooding the market from Lehman Bros, Bear Sterns, Washington Mutual (WaMu) and Wachovia employees – making it much more challenging to find the ideal job,” he added. “Personal Branding is a way to discover and project clear differentiation and value. It will help these new job seekers out-compete in a very crowded employment market, and Reach Personal Branding Strategists are here to help.”

Reach and our Reach Preferred Personal Branding Strategists got together to offer a free ‘career package’ to employees of these failed financial institutions. Included in the package are a resume review, 360°Reach personal brand assessment and an Online ID evaluation. This will help job-seekers jump-start their job search, focus on the positive and develop valuable and differentiated positioning in this incredibly competitive space. With a lot of banking industry resumes on the street touting similar credentials and experience, the key to success is to stand out and offer differentiated value. This is an opportunity for employees to re-think their careers and their candidature, understand their personal brand and develop a strategy for finding their next role.

Target individuals for this program include anyone whose last employer was Bear Sterns, Wachovia, WaMu or Lehman Bros and who lost his/her job as a result of the recent failure. The program will expand should other institutions meet the same fate. Individuals who qualify will be able to select a personal branding coach who will provide the services included in this career bailout package free of charge. These services are limited, and will be provided on a first-come, first-served basis.

About Reach Branding and the Reach Preferred Personal Branding Strategists.
Founded by William Arruda in 2001, Reach is the global leader in personal branding. The Reach Preferred Personal Branding Strategists are a select group of the over 250 Reach trained coaches who are experts in all aspects of personal branding for career-minded professionals and executives. Those who are participating in the Career Bailout are: Walter Akana, Kim Batson, Nancy Branton, Michael Colemyn, Rob Cuesta, Deb Dib, Kirsten Dixson, Susan Guarneri, Steve Lanza, Kristen Jacoway, Bernadette Martin, Wendy Terwelp, and Erin Yoshimura.

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